BMW: M760i xDrive


ClientBMWDateJanuary 2017TalentKate Upton, Justin VerlanderExecutionVideo, PrintObjectiveBuild awareness StrategyDevelop an integrated multi-platform, multi-brand campaign positioning the M760i at the center of a luxury travel series featuring globally recognized celebrities.VideoSeven (7) episode video series following Justin and Kate as they explore California’s gold coast titled: The GetawayPrintOne (1) Spreadvertorial Print UnitDigital+ Targeted digital media campaign on GolfDigest.com
+ BMW leveraged content in email campaign for sales/marketing efforts
+ Extended digital campaign across Vanity Fair, GQ, Conde Nast Traveler, The New Yorker and Architectural Digest.
SocialRobust social media campaign leveraging the talents social channels as well as partner channels.EventInvite only launch party at Sundance Film Festival for 150 guests showcasing vehicle and campaign contentResults1.2MM
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