Cartier – What Drives A Man


ClientCartierDateOctober 2016TalentChris Paul, Zachary Quinto, Norman Reedus, Stephen Kenn, Dominique AnselExecutionDigital, MinisiteLinkwww.gq.comObjectiveBuild awareness for the launch of the Cartier Drive collection.StrategyCreate The Success Project, a custom parallax destination that asks questions #WhatDrivesYou? To five highly accomplished and talented men.Digital+ Custom Parallax Destination featuring custom photo shoots and exclusive interviews with the celebrity talent. The hub also includes immersive scrolling functionality, cinemagraph creation and shop-able functionality.
+ Creation of a permanent homepage tile featuring talent that drove directly to the hub.
SocialTalent posted across their Instagram accounts and GQ Editorial posted each talent feature across Facebook, Instagram, and Twitter channels.Results94%
Have a higher opinion of Cartier after viewing The Success Project

94%
Are more likely to consider shopping at Cartier as a result of the hub

1,450
New @Cartier Instagram followers due to @GQ posts about the brand

SourceGQ Insider Custom Study 2016