Dior: Chateau Marmont


ClientDiorDateDecember 2015ExecutionEvents, Photography, SocialObjectiveAlign Dior with fashion tastemakers and Hollywood A-Listers in an intimate and engaging setting.StrategyGQ and Dior hosted an exclusive, VIP dinner party at the Chateau Marmont before GQ’s Men of the Year party.Print+ Six (6) Pages in GQ
+ Four (4) Pages in GQ Style
SocialGQ Editorial tagged Dior in a bonus Instagram post featuring Lucky Blue (dressed by Dior Homme) inside the MOTY eventEvent+ 35 guests toasted to GQ’s Creative Director, Jim Moore, and the 20th anniversary of GQ’s Men of the Year editorial franchise
+ Guests enjoyed cocktails on the Penthouse terrace followed by a seated dinner that flowed directly into the main party
+ Notable guests: Bradley Cooper, Judd Apatow, Jon Hamm, James Marsden, Lucky Blue, Alessandra Ambrosio and more.
Results2.1MM
Social Impressions from the event

31,000
Instagram likes