Goose Island: Pitchfork Music Festival

ClientGoose IslandDateJuly 2016ExecutionDigital, EventsObjectiveRaise awareness for Goose Island to discerning music lovers.StrategyConnect Goose Island with an artist at the Pitchfork Music Festival to collaborate on a special brew. Created a beer garden onsite and developed an 8-bit-style video game that was then connected to giant 90s-era TVs, playable at the Festival. Goose Island was also the sponsor of the livestream and cut-down videos of the performances.Results200K
livestream views

video views

beers served