Macallan: Two Worlds

ClientMacallanDateNovember 2016ExecutionDigital, Events, Mini-siteLinkwww.wired.comObjectiveDrive awareness for the launch of Macallan‘s newest product Double Cask – 12 Years Old.StrategyHighlight the process used to create Double Cask by showcasing how techniques culled from two different “worlds” can be combined to create a truly unique product and experience.Digital+ To complement the live exhibit WIRED created an interactive parallax experience unveiling the full story behind the creative process and execution of the build.
+ Targeted media campaign with custom creative
EventPartnered with Brooklyn based artists Dave Rife and Gabe Liberti to create an interactive sound installation on the 34th floor of the World Trade Center. The installation focused on how the mystique and molecular idiosyncrasies present in various types of wood effect sound as it passes through the grain. Results300+
Guests attended the experience

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