Narcos: The Tech That Took Down A Titan

ClientNetflixDateSeptember 2016ExecutionDigital, MinisiteLinkwww.wired.comObjectiveRaise awareness for season 2 of the hit Netflix series Narcos.StrategyImmerse readers in an interactive story highlighting the antiquated technology leveraged by the US and Columbian Governments to take down Pablo Escobar.Digital+ Interactive reading experience that unfolds the story of The Tech that Took Down The Titan
+ A series of custom wallpapers across promoting the content and series respectively
SocialSocial amplification strategy to drive tune in across both WIRED and WIRED Insider channels Results92k
Page views within 20-day campaign