Narcos: The Tech That Took Down A Titan


ClientNetflixDateSeptember 2016ExecutionDigital, MinisiteLinkwww.wired.comObjectiveRaise awareness for season 2 of the hit Netflix series Narcos.StrategyImmerse readers in an interactive story highlighting the antiquated technology leveraged by the US and Columbian Governments to take down Pablo Escobar.Digital+ Interactive reading experience that unfolds the story of The Tech that Took Down The Titan
+ A series of custom wallpapers across WIRED.com promoting the content and series respectively
SocialSocial amplification strategy to drive tune in across both WIRED and WIRED Insider channels Results92k
Page views within 20-day campaign