Nokia: Make Tech Human


ClientNokiaDateAugust 2015Talent80+ luminaries, thought leaders and partners including Tim Berners-Lee, Stephen Hawking, Monica Lewinsky, Megan Smith, Sugata Mitra, Matt MiraExecutionPrint, Digital, EventsObjectivePosition Nokia as a global thought leader committed to ensuring technology serves humanity and not the other way around. StrategyRedefine Nokia’s purpose by owning a global debate exploring the excitement and worries associated with humanity’s relationship with technology, we sought to uncover the issues that mattered most, investigate them and highlight global solutions.Print6 Print Pages that ran across WIRED US, UK, Japan and GermanyDigital+ MakeTechHuman content hub on WIRED.com featuring over 120 pieces of content including custom articles, videos, infographics, e-books, and more.
+ Hosted two (2) Reddit AMA’s with Tim Berners-Lee and Stephen Hawking respectively.
+ Custom ad units including interactive Napkin Generator
+ Extended global reach through a partnership with the Economic Times of India hosting all MakeTechHuman content on their website.
+ Produced two (2) custom e-books: one at the start of the campaign educating users about the issues at stake and one at the end of the campaign summarizing the findings and highlighting solutions.
+ Created the Agents of Change list, awarding 17 innovators, entrepreneurs, and activists actively working on expanding human possibility through technology
SocialContent was promoted through a targeted social media campaign across WIRED, Nokia and WIRED Insider social channels.Event+ Sponsored 2015 TED Conference
+ Hosted an invite only dinner with 19 speakers from the conference including WIRED EIC and US President of Nokia.
Podcasts12-episode podcast series hosted by The Nerdist’s Matt Mira exploring where technology is heading and how it is impacting humanity.Results1.1BB
Global Press Impressions

#2
Highest ranked AMA of all time with Stephen Hawking

1.76MM
Global Engagements

44%
of WIRED readers view Nokia as a thought leader in technology

31%
of WIRED readers say their perception of Nokia has improved because of the campaign