Patron + Los Cabos


ClientPatron + Los CabosDateSeptember 2016TalentMing Tsai, Elise LobbExecutionPrint, Digital, Video, 2 page spreadLinkvideo.golfdigest.comObjectiveBuild awareness for Los Cabos as a premier destination to experience in MexicoStrategyCreate Simply Perfect: Los Cabos an episodic video series showcasing authentic experiences featuring food, drink, golf, travel and adventure in Mexico. VideoSix episode custom video series on GolfDigest.com hosted by World-Class Chef, Ming Tsai and one of golf media’s fastest rising stars, Elise Lobb.PrintTwo (2) Pages in Golf DigestDigital+ Targeted digital media campaign
+ Editorial coverage on PatronTequila.com
+ Aeromexico blog coverage for 1 week
SocialRobust social media campaign across the talents social channels as well as partner channels including Patron Tequila, Aeromexico and Puma GolfResults1.36MM
Video views

2MM
Impressions over delivered for media campaign