Patron + Los Cabos

ClientPatron + Los CabosDateSeptember 2016TalentMing Tsai, Elise LobbExecutionPrint, Digital, Video, 2 page spreadLinkvideo.golfdigest.comObjectiveBuild awareness for Los Cabos as a premier destination to experience in MexicoStrategyCreate Simply Perfect: Los Cabos an episodic video series showcasing authentic experiences featuring food, drink, golf, travel and adventure in Mexico. VideoSix episode custom video series on hosted by World-Class Chef, Ming Tsai and one of golf media’s fastest rising stars, Elise Lobb.PrintTwo (2) Pages in Golf DigestDigital+ Targeted digital media campaign
+ Editorial coverage on
+ Aeromexico blog coverage for 1 week
SocialRobust social media campaign across the talents social channels as well as partner channels including Patron Tequila, Aeromexico and Puma GolfResults1.36MM
Video views

Impressions over delivered for media campaign