Spotify: Inside Discovery

ClientSpotifyDateJuly 2016ExecutionDigitalLinkinsidediscovery.pitchfork.comObjectiveIntroduce and promote Spotify's "Discover Weekly" featureStrategyBring together a mix of artists and Pitchfork editors, to talk through their favorite tracks found on Discover Weekly in a weekly social video series.

All videos were posted on socials, and hosted in a designed hub experience.ResultsWebby Award Winner!

285K
Faceboook Video Views

104K
Views to interactive hub